The Strain Game: Do Buyers Actually Care About Strain Names?   Everyone loves a catchy strain name—Blue Dream, Gorilla Glue, Wedding Cake—but when it comes to B2B cannabis buyers, do these names really matter? Or are they just smoke and marketing mirrors? In the medical cannabis world, buyers are looking for consistency, quality, and cannabinoid profiles—not clever branding. And that’s

Colombia isn’t just famous for coffee and stunning landscapes—it’s also becoming a top player in the cannabis world. Thanks to ideal growing conditions, low production costs, and strict quality standards, Colombian cannabis is turning heads in Europe and beyond. But importing cannabis isn’t as easy as shipping avocados—permits, customs, and compliance can slow things down. In this article, we’ll explore

Europe’s Cannabis Supply Chain Rollercoaster: What’s Going Wrong & How to Fix It is a wild ride of delays, red tape, and unexpected roadblocks. Patients need their medicine, businesses want to supply it, but somewhere along the way, things keep getting stuck. From slow permits and complex regulations to stock shortages and price swings, the European cannabis supply chain is

Why European Doctors Aren’t Prescribing Enough Cannabis (And What We Can Do About It) is a question that’s frustrating patients, puzzling advocates, and slowing down progress. Medical cannabis is legal in many European countries, yet doctors still hesitate to prescribe it. Why European doctors aren’t prescribing enough cannabis isn’t about a lack of belief in its benefits—it’s about red tape,

Female Leaders Breaking Barriers in Cannabis Science The cannabis industry is booming, and women are making waves in the world of research, innovation, and medical breakthroughs. From leading groundbreaking studies to developing new medicinal applications, female scientists are proving that cannabis science is not just a boys’ club. Let’s shine a light on the trailblazing women who are shaping the

Medicinal cannabis may be a global sensation, but navigating the industry often feels like solving a riddle. You’ve probably asked yourself, “What are the standards for medicinal cannabis?” The answer, it turns out, depends entirely on where you’re standing. One country’s «strictly regulated» might be another’s «we’ll figure it out later,» leaving buyers both curious and cautious. In this blog,